An “aggregator account” is a digital platform or account that gathers and organises content, services, or data from multiple sources into one place. Commonly used in industries like marketing, finance, or e-commerce, it streamlines access and management for users. Aggregator
An AMA is an interactive Q&A session where individuals or organisations invite the audience to ask any questions. Popular on platforms like Reddit, it’s a way to share insights, build engagement, and create transparency. AMAs are often used in digital
Brain rot refers to the perceived mental decline or cognitive fatigue caused by excessive consumption of low-quality, short-form online content. Selected as Oxford’s 2024 word of the year, it describes a, non-clinical, state of reduced attention span, anxiety, and intellectual
Brand sentiment is the overall attitude and emotion that the public feels towards a company or product. This is often tracked on social media and review sites to gauge customer perception. Positive, negative, or neutral sentiments can influence a brand’s
Coined from “bro” and “poetry,” broetry is a LinkedIn posting style using short, dramatic lines to tell a story. Often featuring a personal anecdote leading to a simple business or life lesson, its aim is to maximise engagement. The term
A burner account is a temporary or secondary online profile (mainly on social media or email) created to conceal a user’s real identity. Designed for anonymity, they often use fake names and temporary email addresses to browse, comment, or post
CMV stands for ‘Change My View’. It refers to a discussion format, often seen on forums or social media platforms, where individuals present their opinion on a topic and invite others to challenge it with opposing arguments. This approach encourages
An internet echo chamber is a digital environment, such as social media feeds, forums, or news sites, where a user encounters only information, opinions, and beliefs that reinforce their own. Driven by algorithms and confirmation bias, these closed loops amplify
Enshittification, also called crapification and platform decay, describes how two-sided online products, services and platforms worsen over time. First, they attract users with a quality service. Then, they reduce quality to better serve business customers. Finally, they degrade the service
FYP stands for For You Page, referring to the main algorithm-driven and personalised content feed on TikTok, Instagram, and other social media platforms. Users and creators often add #FYP to captions, hoping to boost visibility and go viral by having
If You Know, You Know (IYKYK) is a popular internet slang used to reference an inside joke, shared experience, or cultural moment understood only by a specific group. It implies exclusivity and often sparks curiosity in those unfamiliar with the
“Link in Bio” refers to a clickable link placed in a social media profile’s bio section, often used on platforms like Instagram or TikTok. Since these platforms limit clickable links in posts, the bio link directs followers to websites, products,
Manual algorithm refinement refers to the human-driven, deliberate process of adjusting, optimising, and improving computer models, algorithms, or code to increase their accuracy, efficiency, fairness, or effectiveness, rather than relying on automatic, self-learning methods.
A mini-drama (or micro-drama) is a short-form video series made for mobile phones, with each episode lasting just 1-3 minutes. Full of melodrama and fast-paced plots, these addictive bite-sized shows originated in China as duanju (short plays) and often end
Quora is a popular question-and-answer platform where users can ask questions, share knowledge, and engage in discussions on a wide range of topics. It’s widely used for building authority, driving traffic, and improving brand awareness through insightful contributions. Quora also
A popular social news aggregation and discussion platform. Users submit content and engage in themed communities known as ‘subreddits’. Valued by digital marketers for audience insights, community building, and viral content potential.
Redditors are the users of the social media platform Reddit. They create content, share links, and engage in discussions within communities known as ‘subreddits’. These communities are diverse, covering almost every interest imaginable.
Snackable content refers to short-form, easily digestible, and highly shareable media designed for quick consumption, typically on mobile devices. Common examples include social media posts, short videos (TikToks/Reels), memes, GIFs, and infographics that deliver information rapidly without requiring deep concentration.
Social browsers are web browsers that integrate social networking features directly into the browser’s interface. They allow users to share content, chat with friends, and see updates from social media platforms without leaving their current web page. This creates a
Social listening is actively monitoring online conversations around your brand, products, and industry. It helps businesses understand customer sentiment, identify key trends, and manage their online reputation. Gain crucial insights to inform your digital marketing strategy and improve customer service.
TIL stands for ‘Today I Learned’. It’s a popular internet acronym used to share a newfound piece of knowledge or fact, often on forums like Reddit. In digital marketing, TIL posts can be a way to highlight quick insights or
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