An AMA is an interactive Q&A session where individuals or organisations invite the audience to ask any questions. Popular on platforms like Reddit, it’s a way to share insights, build engagement, and create transparency. AMAs are often used in digital
Brand RTBs (Reasons to Believe) are the key points or evidence that support a brand’s promises and build consumer trust. They demonstrate why a product or service delivers on its claims, such as through quality, expertise, or customer testimonials. Strong
Brand sentiment is the overall attitude and emotion that the public feels towards a company or product. This is often tracked on social media and review sites to gauge customer perception. Positive, negative, or neutral sentiments can influence a brand’s
A customer touchpoint is any point of interaction a customer has with a brand. These moments occur across the entire customer journey, from initial awareness to post-purchase support. Identifying and optimising touchpoints is vital for an effective digital marketing strategy
Downstream content strategy focuses on distributing and promoting content after it’s created to reach the right audience. This includes sharing content through social media, email campaigns, paid ads, and other channels to maximise visibility and engagement. It ensures your content
MarTech (short for marketing technology) refers to the software and digital platforms marketing professionals use to plan, automate, execute, and analyze campaigns. It bridges the gap between marketing goals and data-driven insights to help businesses streamline workflows, improve customer targeting,
“Off brand” refers to actions, messaging, or visuals that do not align with a brand’s identity, values, or established guidelines. It can confuse audiences, weaken brand recognition, and harm trust. Staying “on brand” ensures consistency and reinforces a brand’s image
“On brand” refers to actions, messages, or visuals that align with a company’s established identity, values, and tone. It ensures consistency across marketing efforts, building trust and recognition with the target audience. Staying on brand is key to maintaining a
Social listening is actively monitoring online conversations around your brand, products, and industry. It helps businesses understand customer sentiment, identify key trends, and manage their online reputation. Gain crucial insights to inform your digital marketing strategy and improve customer service.
This strategy targets audiences at the start of their journey, often before they realise they need a product or service. It builds brand awareness and trust by addressing broader pain points and questions, naturally drawing in potential customers. This foundational
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