A Bill of Materials (BOM) is a detailed list of all the components, materials, and parts needed to manufacture a product. It includes quantities, descriptions, and specifications, serving as a blueprint for production. BOMs are essential for ensuring accurate inventory,
Brand sentiment is the overall attitude and emotion that the public feels towards a company or product. This is often tracked on social media and review sites to gauge customer perception. Positive, negative, or neutral sentiments can influence a brand’s
Downstream content strategy focuses on distributing and promoting content after it’s created to reach the right audience. This includes sharing content through social media, email campaigns, paid ads, and other channels to maximise visibility and engagement. It ensures your content
A Go-to-Market (GTM) strategy is a detailed plan outlining how a company will launch a new product or service to achieve business objectives. It defines the target audience, marketing channels, and sales tactics to successfully introduce and position an offering
MVP stands for Minimum Viable Product. It is a basic version of a product developed with just enough features to satisfy early users and gather feedback for future improvements. Common in startups, an MVP helps businesses validate ideas, reduce risks,
OTT Over-the-Top is a media service that delivers video or audio content directly to users over the internet. It bypasses traditional cable, broadcast, and satellite television platforms.
A Product Requirements Document (PRD) outlines the essential features, functionality, and purpose of a new product or feature. It serves as a central guide for development teams, ensuring clarity on what needs to be built and why. This crucial document
A Software Development Kit is a collection of software development tools in one installable package. They provide developers with the necessary building blocks, such as libraries, code samples, and guides, to create applications for a specific platform or programming language.
Social listening is actively monitoring online conversations around your brand, products, and industry. It helps businesses understand customer sentiment, identify key trends, and manage their online reputation. Gain crucial insights to inform your digital marketing strategy and improve customer service.
A Stock Keeping Unit (or SKU) is a unique alphanumeric code assigned to a specific product to track inventory. It helps businesses distinguish between items based on attributes like size, colour, and price. For example, a blue t-shirt in a
A tech stack, also known as a solution stack, is the collection of technologies, software, and programming languages a company uses to build and run an application or project. This includes everything from front-end tools that users see, to back-end
This strategy targets audiences at the start of their journey, often before they realise they need a product or service. It builds brand awareness and trust by addressing broader pain points and questions, naturally drawing in potential customers. This foundational
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