Model Context Protocol (MCP)

Model Context Protocol (MCP) is an open standard that lets AI applications connect securely to external data sources and tools via MCP servers. Instead of relying only on what you type into a prompt, an MCP-enabled assistant can fetch the right context (such as website content or brand guidelines) and use connected tools to perform tasks. For web creators and marketers, that means less copy-pasting, more reliable automation, and outputs grounded in your real systems.