Hallucination

Last updated 16/08/2026

An AI hallucination happens when an AI model generates information that sounds convincing but is inaccurate, unsupported or completely fabricated. This can include invented facts, sources, statistics or explanations. Hallucinations are one reason why important AI-generated information should still be verified rather than automatically treated as fact.

Related terms

Time to Level Up Your Digital Presence? Get in Touch!

Discover how top brands optimise their strategy. Get your '5-Step Brand Strength Check Self-Audit' and identify what to fix in the next 30 days for success.

Fill out your details and I'll send you over your copy.