MCP (Model Context Protocol)

Last updated 16/08/2026

Model Context Protocol (MCP) is an open standard that allows AI applications to connect with external data sources, tools and services in a consistent way. Instead of building a completely different integration for every system, MCP provides a standardised method for exchanging information and accessing capabilities. This can help AI assistants work with files, databases, APIs, search tools and other applications.

Related terms

Time to Level Up Your Digital Presence? Get in Touch!

Discover how top brands optimise their strategy. Get your '5-Step Brand Strength Check Self-Audit' and identify what to fix in the next 30 days for success.

Fill out your details and I'll send you over your copy.